​Mobile World Congress (MWC) Barcelona is one of the world’s most influential events for the connectivity industry with over 80,000 in-person attendees. It’s where world-leading companies and trailblazers share the latest thought leadership about the progression and future of connectivity. This year, VMware had a 872m² stand featured FOH with varies technology zones, demo areas, and BOH with meeting lounge, 13 meetings rooms, a press room and staff rooms.

Contributions: Concept and design from start to finished, illustration creation, art direction on photography and social cards design, reviewed preproduction proofs from vendor.

A rendered image of the front view of the MWC booth.
A rendered image of the front view of the MWC booth.
A rendered image of the front view of the MWC booth.
A rendered image showing the demo area of the MWC booth.
A rendered image featuring the close-up of the sustainable "green zone" of the MWC booth.
A rendered image of the press room inside the MWC booth.