Black Hat USA is a conference focuses on cybersecurity with over 20,000 attendees in-person and online. Audiences include C-levels, IT engineers, IT architects, practitioners, cybersecurity analysts, and more. VMware was a titanium sponsor featured a 40’x40’ booth showcasing the company’s leading innovation in security products. Booth space includes a reception, theater area, cafe and 10 demo stations.

Contributions: Engaged closely with event team and copywriting team, concept and design from start to completion, event banners design, web graphics, design and art direct on swag and giveaway to follow the sustainability requirements, and reviewed preproduction proofs from vendors.

A rendered image of the right side view showing the theater area.
A rendered image of the left side view, showing the product demo stations.
A rendered image showing the Black Hat booth with an overhead signage, a large L-shape panel, and a coffee bar and reception in the front.