AWS re:Invent is AWS’s flagship event with over 65,000 attendees. The top two images show the VMware’s 40’x50’ booth in Las Vegas. The space was divided into 4 quals, each promoted unique product solutions. The bottom two images show a 40’x40’ booth from different year.

Contributions: Engaged closely with copywriting team on messaging, coordinated with event team on booth specification, concept and design from start to completion, reviewed preproduction proofs from booth vendor.

The rendered image shows a 40’x40’ RSA reInvent booth, with LED columns, product demo stations, and a large overhead signage.
The rendered image showing the VMware’s 40’x50’ AWS reInvent booth in Las Vegas. The space was divided into 4 quals, each promoted unique product solutions. The reception and theater area located in the front of the booth space.
The rendered image showing the VMware’s 40’x50’ AWS reInvent booth in Las Vegas. The space was divided into 4 quals, each promoted unique product solutions. The product demo stations are located in the back of the booth space.