OBJECTIVE AND PERSONALITY
As an enthusiastic and detail-oriented graphic designer, my goal is to create clean and professional designs that communicate successfully and effectively. I have strong ability to implement conceptual ideas and exercise judgment within defined procedures and practices. I can manage multiple projects from initial client contact and conceptual design, to final execution and production. I am flexible to either work as a team player or independently and meet deadlines in demanding situations. I see challenges as opportunities for great innovation and motivation.
As a passionate photographer, I love to capture the magical and memorable moments in our lives. Whether they are our everyday common objects, people, or nature, I cherish them because they are the precious elements that complete our lives.
DESIGN
Extensive experience in design, development, creation, organization and production of corporate marketing materials including brochures, multi-pages layout, posters, identities, advertising campaigns, promotions, trade show materials, and template designs. Excellent skills in information architecture, website designs and development.
PRODUCTION
Interact with relevant parties on all aspects of production, costs and timelines. Thorough understanding of the print development and production process. Ability to coordinate and interface with third-party vendors and agencies. Direct vendor contact to purchase, negotiate costs, manage and complete projects within budgets and deadlines.
COMPUTER
Proficient in InDesign, Photoshop, Illustrator, Acrobat, and PowerPoint. Experience with DreamWeaver, HTML, XHTML, CSS, and Flash. Proficient in using both PC and Mac.
PHOTOGRAPHY
Excellent eyes in composition and attention to details. Knowledge in digital photography, lighting techniques, and photo editing.
PROFESSIONAL EXPERIENCE
Freelance Graphic Design Consultant and Photographer › October 2006 to Present
Art direct all design process and collaborate closely with marketing departments and project managers on project timelines and budgets. Responsible for printing process and press check on various marketing materials. Excellent skills in designing creatively or within client’s directions and restrictions.
Projects include:
Designed various corporate websites within the brand images of the company. Worked collaboratively with clients to coordinate project timelines. Conceptualized, designed and produced promotional brochure. Contacted clients to discuss the strategies, marketing needs, and budget for the projects. Work closely with printing vendors to coordinate specifications and ensure timely project completions.
Designed various in-house and public advertising materials for a large environmental design firm. Consulted with clients to identify needs and formulate marketing strategies. Worked closely with project managers on project timelines and budgets. Promptly created time sensitive pieces like advertisements and flyers. Developed concepts and designed various icons and identity system for mobile application.
Create memorable photographs in pre-wedding, wedding, family, maternity and newborn sessions. Help clients to capture and preserve the precious moments in their life.
AECOM (formerly known as EDAW) › September 2002 to October 2006
Worked as a corporate graphic designer to design and oversee the brand image on all marketing products. Successfully redesigned and maintained the corporate brand. Worked closely with the principals, marketing directors, and project managers to identify needs, formulate marketing strategies, and develop new products to meet market needs.
Designed dynamic, creative, and highly effective marketing materials for the firm, including logos and logo wear, brochures, booklets, announcements, conference handouts, posters, letterheads, calendars and other marketing products. Designed templates for proposals, qualification packages, advertisements, PowerPoint presentations, and exhibit boards for the corporation. Provided graphic guidelines and branding advice for other branch offices. Art directed marketing materials and proposals for marketers to increase aesthetic and client satisfaction. Handled and managed print productions from file preparation to press checks.
Planned, coordinated, and worked collaboratively with project managers, content manager, and internal departments on the firm’s public website. Designed website templates, created site architecture diagrams and provided complete specifications for various website level layouts. Designed icons and symbols for company intranet and FTP site. Designed and directed all art aspects of various Flash e-cards.
IDEO San Francisco › June 2001 to June 2002
Designed presentation packages for clients. Designed posters, project timelines, and diagrams for various projects. Designed the company’s intranet website. Provided graphic support for proposals. Participated in brainstorming sections and took jobs from concept to finish. Worked closely with project managers and internal design team to execute creative visions for clients.
Wagan Corporation › December 1999 to August 2000
Designed company catalogs and flyers to promote products. Worked collaboratively with the team to design and develop catalog website for the company.
COMMUNICATION
Fluent in Cantonese and Mandarin, and written Chinese.
EDUCATION
Bachelor of Science in Graphic Design with Photography Minor
San Jose State University, San Jose, CA
Cum Laude Honored, Dean’s Scholar
AWARDS
SMPS National Marketing Communications Awards
1st Place in Website Category (edaw.com)
2nd Place in Book/Monograph Category (Nassau Harbour Bay Street Regeneration Book)