Logo design for a Recruiting Program. The concept was based on the firm’s professional areas in environment, urban, and planning. The design is modern and eye-catching that is suitable to target both college students and experience professionals.
Category Archives: identity
This call-for-entry poster was created to promote the firm’s Summer Student Program in Beijing, China. The red color and the dragon image were used as icons for the Chinese culture. It successfully communicated the program location even before the viewers looked at the text. This eye-catching poster was posted in universities worldwide and attracted a large amount of college students to apply for the program.
Later on, a logo was designed in the same elements (dragon icon and red color) and it was used on all program collateral in that year, such as uniform, hats, pins and student materials.
A set of two logos was designed for the firm’s Principals Meeting in Semiahmoo. The left logo was used on the event collateral. A simplified version on the right was created for the embroidery on the event logowear. The watertower figure and the color palette were to communicate the historic aspect of the site.
This logo was created for a joint venture between two firms. It was designed to communicate the efforts between the two firms.
