Category Archives: conceptual

Book of Identity Cards

This book was designed to showcase the ideas of future ID card, which were created by the firm’s industrial designers.

Grid and Nature

The concept was to show how grid system could be tied to nature. The page layouts were created from a grid system based on the cross-section of a tomato. Along with the text and images, viewers can see different stages of a tomato from its first leaves to its ripen stage.

Hong Kong 1997

July 1st, 1997 is one of the most important and memorable dates in Hong Kong history. These pieces were created to be recorded the event of Hong Kong hand over back to China. Instead of placing text over the images, I have made the text became part of the image. This unexpected approach of typography had made these pieces interesting and unique. *Special thanks to the photographers who worked hard to capture this event.

Cherish

A small booklet was created to express my emotion towards my grandma who lost in the battle of cancer. Each page has a unique typographic treatment to show the time periods between me and my grandmother; from colorful pages that represents happiness to pure black and white that represents the time she was ill. The scale in the bottom center of the pages shows our weights difference in the effect of the cancer disease.